RebelSunglasses.com in Progress!

Aviator Sunglasses

by Jason Green on April 8, 2009

After a long and difficult research process, I’ve gone full circle and decided to go back to selling sunglasses. I can’t give too many details just yet, but the plan is to sell wholesale sunglasses from our new website, RebelSunglasses.com.

We still haven’t decided on the exact product line, but just about anything related to sunglasses is on the table. We’re looking into premium sunglass brands, replica sunglasses, and even importing sunglasses from other countries. As I mentioned above, we’ll be selling the sunglasses at wholesale, by the dozen. We may dabble in individual sales, but I think wholesale will be our primary business model.

We’re still in the business planning stage, setting up bank accounts, finding wholesale suppliers, getting partnership agreements in place, but we plan to officially launch by May 1st, 2009! If you’re interested in selling sunglasses in your shop, at flea markets, or at events, leave us a comment and we’ll be sure to contact you once everything is up and running.

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Sell Wholesale Zippo Lighters

Zippo American Flag

by Jason Green on February 22, 2009

After reviewing the site searches this week, I have chosen Zippo Lighters as my wholesale research product.  I started out by searching on Liquidation.com and found many auctions for “zippo type” lighters.  Unfortunately, all of these auctions were closed and there weren’t any active auctions for Zippo lighters.

I found one site that seems to carry wholesale Zippo lighters, named Siskiyou Fine Pewter and Gifts.  They have over 100 styles of Zippo lighters.  They have a minimum order of $200 and you must sign up for an account before you can make a purchase.  The signup process requires you to have an active website and agree to their dropshipping rules.  Nothing out of the ordinary here, but to get the actual prices, you’ll have to test them out for yourself.

For a more official source, you might choose to contact Zippo directly.  To become a Zippo retailer, just visit the official Zippo Retailer website.  Just fill out their information request form and supposedly they’ll have someone contact you about becoming a Zippo retailer.  If you’re looking to sell wholesale Zippo lighters, this is by far the best route to take.

[If you'd like to have us research wholesale sources for a product, simply search for it at the top of our site.  We review these searches weekly and report our findings here.  Don't forget to subscribe to our feed so you don't miss any of our updates.]

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Do I Need to Incorporate?

by Jason Green on January 14, 2009

My friend that I mentioned previously in the Webstore Chronicles post, asked if he should form a corporation for his business.  I fairly quickly told him no, that he doesn’t need to incorporate.  However, the reason for this response might not be so clear to some.  Hence this post…

Please remember that this is my personal commentary on whether or not to form a corporation.  If you’re getting serious about your business, I recommend you read a few books on the topic and possibly even talk to an attorney.  (Just about every “guide to starting a business” will have a section explaining the different business structures.)

Before we move on, let’s review the various business structures:

1. Sole Proprietorship

Basically, anyone that performs a service is automatically considered a sole proprietorship unless they specifically set up another business structure.  Generally, a sole proprietorship consists of a single person or a few employees.  However, there is absolutely no limit on the size of your sole proprietorship.  Technically, even a company the size of Wal-Mart could be a sole proprietorship, but it usually makes sense for larger businesses to use a different business structure.

2. Partnership

When two people start a for-profit business, it’s considered a partnership.  There’s usually, *and should be*, a written agreement covering the distribution of revenue, as well as what would happen if one or both of the partners chose to leave the business. In most states, disputes are handled under the Uniform Partnership Act (UPA).  A partnership is basically a sole proprietorship, but with 2 people.  If you go into business with a partner, no matter how utopian the initial arrangement is, please make sure to write up a detailed partnership agreement.  You’ll appreciate it if things ever turn sour.

3. Corporation

When you form a corporation, you’re actually creating a new legal entity.  This new entity can do just about anything a person can.  It can get credit, make a profit, and get sued.  To form a corporation, you need to complete several incorporation documents specific to the State of incorporation.  When the corporation is created, shares of stock are issued to shareholders.  These shareholders trade something of value, such as money or expertise, for their shares.  These shares are created regardless of whether the corporation is public or private. If your corporation is private, all of the shares could be owned by yourself, or maybe by some close friends and family.  Once your corporation goes public, anyone may buy shares of your company at the going price.

Corporations are also divided into C-Corporations, Subchapter S Corporations, and Limited Liability Corporations (LLC).  Large companies generally form C-Corporations, while smaller companies usually choose an S Corporation or LLC.  There’s less paperwork and regulation on the latter two as long as they follow certain guidelines.

Ok, so why shouldn’t I form a corporation?

There are several myths out there as reasons one should incorporate a business.  The top 2 are tax savings and personal liability.

Ok, now to disspell those incorporation myths:

1. Tax Savings
I’ve read so many times on the Internet that I should form a corporation for the tax benefits.  They usually go something like this: “If you form a corporation, you can write off business expenses, business meals, and even a portion of your mortgage!”

However, you can do all of these as a sole proprietor!  I have owned my own business in one form or another for the past 10 years.  Every year, I was able to deduct business expenses. (Always consult a tax attorney.)  I wrote off equipment, meals, travel expenses, part of my mortgage, part of my utility bills, even some supplies to spruce up my office.  The key is that a sole proprietorship is a business.  As a business you can deduct your business expenses from your income. (Again, I’m not a tax expert.  This is just my experience.)

I did form an LLC a few years ago and the only difference was that I paid a bunch of money to fill out a bunch of forms and follow a bunch of rules.  Then, at tax time, I got a penalty because I didn’t dot all of the i’s and cross all of the t’s.  Thank you, I’ll choose a sole proprietorship every time.

2. Personal Liability
First, I will admit that this is mostly true.  Technically, the corporation is a separate entity, and if it is sued, your personal assets cannot be taken.  If you are running an honest business and someone slips when leaving your house after a meeting, this business structure should stop them from being able to take your house.  I’d say an exception to this entire post would be if you are running a brick and mortar business.  You could absolutely have a slip and fall situation and you’ll be glad to have this layer of protection.  On the other hand, if you’re starting a wholesale business, or other venture that is almost entirely online, you’ll have a tough time convincing me to incorporate.

HOWEVER…This does not mean you are exempt from all responsibility.  If you personally are negligent or dishonest in your business dealings, a judge will come after your personal assets every time.  Many judges are looking to determine why you formed your corporation.  If they find that it was so you could rack up huge debt and/or scam your customers, expect the corporation to be sued, but you can bet you’ll be named as a co-defendant.  Yep, that means YOU are personally responsible for everything.

One more note…

For me, I initially wanted to start a corporation for every business I started.  There’s something about forming a corporation that makes if feel like you’re running a business.  I thought if I had a corporation, it meant I was big-time and it would help the business to be a success.  While it does feel that way, I must stress that it doesn’t matter how much “like a business” your business is.  It’s the goods and services you provide to your customers.  If those are good, then it doesn’t matter if you are a corporation with your own office building, or a sole proprietor working out of your cold, dark, unfinished basement.

So, if you’re running an honest, online business, you really shouldn’t have very much risk of being sued.  So why go through the hassle and expense of forming a corporation?  I’ve done it once, and will never do it again unless I absolutely must.

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Hot Deals at Liquidation.com

by Jason Green on January 9, 2009

I know I’m always pimping Liquidation.com, but so far they’re one of my favorite resources for wholesale merchandise.  Free to get started.  No commitments.  It’s almost as easy as Ebay, but with the intent of buying things to make money.

Liquidation.com has a Hot Deals section where they list the auctions that are ending soon.

One product that stood out was the Stix 400 game. While it’s getting mixed reviews as a Wii remote knockoff for your PC, there seems to be a market for them. (ie. anyone not fortunate enough to have a real Wii yet) I’ve seen the Stix 400 version online for $20 to $40. At this moment the bidding is at $175 for 96 of them. (ie. a pretty good price) They also make a Stix 100 and Stix 200, but both of those got very negative reviews from gamers.

Before you buy anything from Liquidation.com, always make sure to check the condition of the product. It will be labeled, New, Returns, Shelf Pulls, or Salvage depending on the source of the merchandise.

Take a look at Liquidation.com’s Hot Deals as soon as you get a chance.

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Webstore Chronicles

by Jason Green on January 9, 2009

Over the past few months, a friend of mine has had a lot of questions about different ways to start a business online. More specifically, he wants to start a webstore of some kind.  He’s been looking at quite a few turn-key solutions.  Unfortunately, I don’t have experience with them yet.  Until I have time to do a proper review of these turnkey websites, has anyone else used them?

I have taken a brief look at each of these sites, but I don’t want to skew anyone’s opinion just yet. If you have experience with these websites, or even if you’re just looking at them now, please let us know what you think in the comments. Do you have any other suggestions for turn-key websites? He’s not into programming, so he’s looking for something that’s basically a flip of the switch.

Actually, after going through some of his emails, I’m thinking it would be best for him to use Doba.com for his dropshipping, and pair it with Magento eCommerce as his website platform. I think it might be a little more technical than what he’s looking for, but Doba.com offers a million products, and Magento is free. He could create different web stores based on each product category without any additional cost. That’s my opinion, what do you think?

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Doba.com Review

by Jason Green on December 20, 2008

Doba.com is a wholesale service that concentrates on dropshipping.  Their main focus is on making it extremely easy to sell their products.  Obviously this isn’t purely for your benefit.  If you sell more products, they also make more money.  You pay a monthly fee of $49.95 or $59.95 depending on the features you want.  In return, you get access to 1.2 million products that their suppliers will dropship on your behalf.

From the Doba.com website…

Doba provides a place where suppliers can list their product inventory, and you can find items to sell. These different suppliers will drop ship products right to your customers, so you never have to handle or ship products. If you’re a retailer looking for products to sell we have a service package that will work for you.

Features:

Push to Marketplace Tool: Doba.com has an integration with Ebay that allows you to post an item for sale in just 3 steps.  This is one of the ways they make it so easy to sell their products.

Custom Product Exports: You can export a custom list of products that contain titles, descriptions, MSRP’s, and images to be imported into your eCommerce website.  *Note, this feature is only available at the $59.95 per month level.

eBay and eCommerce Training: Tips, tricks, and strategies for selling on eBay by Steve Lindhorst.  They’ll also teach you the basics of setting up your own eCommerce website.

Advanced eBay and eCommerce Training: This gets into the finer details of running an online business.  Topics such as marketing, revenue analytics, selling bundles, and customer retention.   *Note, this feature is only available at the $59.95 per month level.

I’ll say that their prices aren’t incredibly low.  However, the fact that they take care of most administrative tasks more than makes up for it.  Calculate all of the time you would spend buying an item, storing, packing, and shipping it before sending it to your customer, and you will truly value this drop shipping service.  As long as you can make a few dollars on each sale, you should be able to have such an automated system that you can sell much more than you could by manually processing all of your orders.

They also carry brand name wholesale merchandise.  Brands such as Dell, Samsung, Sony, Panasonic, Skechers, DKNY, JVC, Kenneth Cole, Disney, Kenwood, KitchenAid all have products available for drop ship from the Doba.com site.

Upon signing up for the free 7-day trial, I received an email with a link to a 45-minute webinar titled, “Picking Products That Sell”.  Hopefully it will help with my “starting a wholesale business” project.

Why should you sign up for an account?

Automation.  That pretty much sums it up.  They’ve gone to great lengths to make it easy for you to sell their products.  A couple clicks and you have an eBay listing configured.  You don’t have to worry about inventory, shipping, or returns.  And, depending on your business model, you really don’t have to pay for anything until you’ve already made a sale.

You’ll need to be fairly active to justify the monthly fee, but I encourage you to sign up for a free 7-day trial account, if for nothing but to compare their prices.

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Magento Ecommerce and Google Website Optimizer

by Jason Green on December 18, 2008

I have found the e-commerce platform that I’ll be using for the “start a wholesale business” project.  I’ve always been a fan of osCommerce because they were the platform I used when I owned SellSunglasses.com.  However, Magento eCommerce has a ton of absolutely awesome features!

1. Integration with Google Website Optimizer : This is the most fantastic feature I’ve ever seen in any CMS ever!  With the latest version of Magento, they have created a tab where you can very simply create a multivariate test for your landing pages.  Google has a video of this on their blog if you need more explanation.  This is the main reason I’m using Magento as my eCommerce platform.

2. Optimized for viewing on the iPhone.

3. Flexible Pricing : Coupons, free shipping, tax rates, etc…  All of this is highly configurable.

4. Automatic Cross-Selling : Yes, it will suggest similar products for your customers to buy.

5. Shipping to multiple addresses on one order.

6. Search Engine Friendly : Automatically creates a Google sitemap and a sitemap for users.  Allows URL rewrites. (ie.. category=electronics vs. category=12)  Auto-Generated popular search terms.

7. Integration with Paypal, Authorize.net, Google Checkout.  Also allows checks, credit cards, and money orders.

8. Batch import of product catalog: You have no idea how much time this will save.  Or, if you don’t believe me, go type the name, description, price, and shipping options for 1000 products. (Let me know how it goes.)

9. Multiple Images per Product : Handy if you want to show different angles of your products.

10. Integration with Google Analytics : As if I wasn’t excited enough about the Website Optimizer integration.  This will automatically configure Google Analytics to track your users’ activity across your site.

Overall, Magento eCommerce is light years ahead of what I used just a few years ago.  I’m very excited to get it up and running so I can write another review.  I hope I like it as much as I’m expecting to.

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Best Buy Affiliate Blunder

by Jason Green on December 18, 2008

Best Buy recently reacted to the “economic crisis” by cutting affiliate commissions from 1% to .25%. Many have reported backlash across the web about this because it’s such an incredibly stupid move on their part. Perhaps cutting this commission will save money up front, but by losing so many affiliates and having such a negative reaction, they’re sure to lose money in the long run.

Angel at Revenews.com has a much more detailed writeup of this. I’m just helping spread the word. If you were thinking about becoming a Best Buy affiliate, I’d say… don’t.

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Amazon.com Gift Cards

by Jason Green on December 16, 2008

I just received an email from Amazon.com selling gift cards.  First, I’ll mention that I am an Amazon.com affiliate and might benefit if you click these links.  It will not hurt you in any way, but if you buy something, I might make a few pennies.  :-)

Anyway, I honestly love Amazon.com for books.  I used to go to my local chain bookstore, but Amazon always has the best prices.  The shipping isn’t all that expensive, and I’m always extremely surprised at how fast I receive my books. (Less surprised each time, but still happy.)

Many times, I go for the used books available on Amazon.  I’ve seen $50 books priced below $10 just because they’re no longer the latest fad or new technology.  So, you can go to Amazon and buy the latest wholesale business book, but it may be hit or miss. By getting a gift card, you give the control to the person who will spend many hours reading the book.

The reason I find this marginally blogworthy is the variety of ways they allow you to buy and send your giftcards.  No longer do you have to go to the store and pick up a physical gift card!

(Copied from the email I received.)

1. Email a personalized gift card for immediate delivery.

2. Print a personalized gift card on your own printer. (Remember to have your credit card handy when you’re ready to print.)

3. Mail a personalized gift card (shipping is free, of course). Please allow 5-7 business days for delivery.

4. Add a $25, $50, or $100 Gift Card - or a box of them! - to your other purchases in your Amazon.com shopping cart.
I think it’s awesome that you can buy a gift card and email it to someone.  True it’s not very personal, even if it is “personalized”, but hey, it’s a gift card.

I suppose the ability to print your gift card might be handy if you’re in an extreme hurry and need something to slip into a card.

And if anyone is having trouble coming up with a last-minute Christmas gift for me, consider this a hint.  ;-)

Get Amazon.com gift cards here!

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Update - Starting a Wholesale Business

by Jason Green on December 10, 2008

I have not forgotten about the “Starting a Wholesale Business” series / project. I’m honestly just having a very difficult time deciding what product to sell. For anyone reading this, bear with me while I write out loud…

I’m trying to stay away from electronics because I don’t want to deal with returns. I want a product that is very unlikely to be returned because it’s not functioning properly. I’ve looked into iPods and other consumer electronics, but to sell major brand names, you’ll probably need to become an official distributor of that company if you want to make any kind of profit. For simplicity’s sake, I’m avoiding this as well.

The product needs to be fairly light and small. I don’t want to sell a $20 product and charge $15 for shipping. If I could sell volcanic rocks, that would be ideal.  Light…small…and not likely to malfunction.  Hmmm….

I have a few ideas that I’m kicking around, but nothing is really inspiring me yet.  I’m hoping to make a decision by this weekend.  If you’re the charitable kind, you could go to the product selection part of this series and leave a comment. I’ve had quite a few views of the mindmap, but no one has made any additions yet.  Maybe I need to go back and re-read that post and follow some of my own advice.

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